Marketing Strategies for New Medical Practices

Marketing is an essential component of a successful medical practice start-up. In this article, we will provide some straight forward tips for marketing your new medical practice.  In addition to this article, we recommend reviewing our more in-depth article featured below titled the Top 83 Ways to Attract New Patients.

Tip 1: Build a Strong Online Presence

Building a strong online presence is essential for marketing your medical practice. This includes creating a professional website that includes information about your practice, services offered, and contact information. You should also optimize your website for search engines to improve your online visibility.  Learn more about the importance of what your site should provide to patients here: PPS Web Design Services

Tip 2: Leverage Social Media

Social media is an effective tool for marketing your medical practice. You can use social media platforms such as Facebook, Twitter, and LinkedIn to engage with patients, share information about your practice, and promote your services. You can also use social media to build relationships with other healthcare providers, local businesses, and community organizations.  Helpful articles and more information on web and social media strategies.

Tip 3: Partner with Local Businesses and Community Organizations

Partnering with local businesses and community organizations can help you reach a wider audience and build your reputation in the community. You can collaborate on events, offer special promotions, and build relationships with other businesses and organizations that can refer patients to your practice.

Tip 4: Offer Educational Events

Offering educational events is an effective way to attract new patients and build your reputation as a knowledgeable healthcare provider. You can host events on topics such as healthy living, disease prevention, and the latest medical advancements. By offering educational events, you can demonstrate your expertise and build trust with potential patients.

Tip 5: Encourage Patient Referrals

Word-of-mouth is a powerful marketing tool for medical practices. Encouraging satisfied patients to refer their friends and family members to your practice is an effective way to attract new patients. You can offer incentives for patient referrals, such as discounts on services or products.

Marketing a new medical practice requires a well-crafted plan that targets the right audience and effectively communicates your practice’s unique value proposition. By building a strong online presence, leveraging social media, partnering with local businesses and community organizations, offering educational events, and encouraging patient referrals, you can increase your visibility and attract new patients to your practice.

Tip 6: Consider Offering Telemedicine

With the COVID pandemic, many patients experienced for the first time the value and convenience that telehealth services provide.  We understand that not every specialty is a great fit for telemedicine but this is something that you should at least be thinking about.  It adds a notable improvement in your convenience score for potential patients while also increasing your productivity and revenue.  Here is an article on the subject: Should I add telemedicine to your practice?

By adding telemedicine to your practice, you have the ability to dramatically increase the footprint of your practice.  The easiest way to approach this is to offer within the state where you are already licensed.  This requires minimal additional work or costs but has the potential to greatly improve your patient volume and growth trajectory.  You can learn more about telemedicine and what’s involved in telemedicine credentialing here.